David Sparkman (University of Wisconsin - Eau Claire) presents new research titled: Identification with all humanity and COVID-19: Taking a social identity approach to health-related behaviors during a global pandemic. Results suggest that specific components of IWAH uniquely predict mask-wearing, social distancing, less hoarding and overbuying scarce products (e.g., masks, cleaning supplies, etc.), and behaviors intended to influence others to follow COVID-19 guidelines.
